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Home » DIY Real Estate Marketing Blog » Online Review

3 Keys to Delivering Outstanding Customer Service Via Your Real Estate Website

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Online marketing has become crucial for real estate lead generation. In fact, more than 4 in 10 recent home buyers start their property searches online, while less than 2 in 10 first contact a real estate agent, according to the National Association of Realtors. With online searches playing a major role in the home buying process, it’s crucial any visitors to your website have a friendly user experience that steers them in the right direction to potentially buy a new home. This means your Read More

6 Tips for Increasing Real Estate Website Conversion

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The success of your business can be greatly affected by your website’s conversion rates. When looking for ways to make your site better, it is always good to make it easier for customers to take "ACTION" on your website. But what action do we want them to take and why?   How Home Buyers Pick Their Agent:   70% of home buyers interviewed said they only interviewed one agent, according to the National Association of Realtors Profile of Home Buyers and Sellers Report. 42% of buyers Read More

Building Trust With Online Reviews Look At Zillow First

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I remember 8 or 9 years ago when I would suggest that my real estate clients start to focus on getting online reviews... and they would look at me like I was crazy. Why would I want to do that?  They would ask me. That gives my clients the opportunity to say bad things about me.  No one uses those review sites.  That will not help my business.  How would I get my clients to do that. I get it.  Change is scary. I hope that we are past all of that now.  I think most agents today will agree Read More

Should I Use WordPress For Real Estate Websites? 100 Reasons Why

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  "WordPress is not only the most popular CMS, it is also the fastest-growing system: Every 74 seconds a site within the top 10 million starts using WordPress. Compare this with Shopify, the second-fastest growing CMS, which is gaining a new site every 22 minutes." (MarketingLand)   Many real estate agents that I speak to wonder if they should use WordPress for Real Estate Websites and currently fall into one of these categories:  Real Estate agents wonder if the website that Read More

What to Do with All Those Reviews

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  "As a business, you have few online allies more powerful than customer-written reviews.  You could say people trust reviews—but that wouldn’t even be the half of it." (Moz.com)   If you’re on your way to acquiring client reviews to bolster your online reputation, you’re on the right track. Because consumers rely on feedback from others so heavily, leaving your profile page empty can be disadvantageous for generating new leads and urging repeat business. Once those reviews Read More

The New Online Marketing Rules for Real Estate

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  "Because today's consumers want accurate information quickly and conveniently, real estate professionals must harness the features and capabilities of online marketing to meet these ever-increasing needs." (Realtor.org)   Getting your name to show up in local search results is an art form. Be wary of companies that offer services guaranteeing you front page Google search placement. The truth is that no one has a magic wand to put your name at the top of the search results. But Read More