Geotargeting involves delivering specific content and advertising to people based on where they are and their demographic. Realtors can and should use geo and demographic-targeting to further their businesses because it helps them dominate certain areas

Selling a home will never be an online-only deal, since people will always want to check out the look and feel of the neighborhood, the vibe of the house itself, and if they would mind the

With the worldwide market size of $280.6 trillion and around $9.6 billion in technology investments, the real estate industry has become one of the biggest ones in the world. One of the significant reasons for this

In this Information Age, creating and sharing of content is necessary for your business to gain traction and stay relevant. The competitive environment that exists in most real estate markets makes quality content creation an

If you’ve been in the industry for a while, you may already know a bit about SEO. Perhaps some of your competitors rising above you in Google rankings has pressured you into working with an agency,

  Social selling is a new buzzword among realtors. Just like synergy, a word often used but not understood, social selling is promised to build up your real estate account and grow your business.   via

  In 2018, the Association of Real Estate License Law Officials estimated that there are about 2 million active licensed real estate agents in the US.   Add to that the possibility of doing almost everything

  An ad either sticks or it doesn’t. Sadly, the ratio is usually in favor of the latter category. It sucks. via GIPHY You’ve invested time, money, resources, and talent into something that offers a punch

  Are you new to the real estate scene or are looking for a way to revamp your marketing strategies?   via GIPHY   Like many other industries in modern society, real estate has been changed

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