DIY Internet Marketing For Real Estate

The Coolest Way To Prove Your The Real Estate Community Expert

"Real estate transactions are a big deal for pretty much everybody, making the help of an expert crucial. You can bet that most people that are buying or selling a home are searching for information before their transaction, and the best way to become their agent is to have that information. Creating a community page lets you be that information source."  ~ Bill Gasset I wrote a blog post recently about my experience visiting open houses, "Real Estate Agents Don't Waste Your Time Hosting Open Read More

Top Five Techniques To Develop Your Real Estate Twitter Following

"Fortunately, the things happening on Twitter are no longer stories about what you have had for lunch or dinner.  A tweet can now have long reaching impact." ~ Leo Widrich of Bufferapp   As of 2015, Twitter is the top ranking social media website for businesses: with a monthly average of 250 plus million users, there is a huge platform to promote yourself and your company. From a real estate standpoint, creating a dedicated following is one of the hardest thing to do. It takes a long Read More

29 Ways To Measure Your Real Estate Content Marketing Efforts [Infographic]

Are you curious if your content marketing efforts are paying off? "Treat your content like a product. ~ Drew Davis, Brandscaping"   I know most of you that read this will be saying something like; Jason I barely get a blog post out every month and log-in to my Facebook and you want me to use 29 metrics to measure the success of that? No I don't.  but I thought this was a fun Infographic to give an idea of the complexity that is Real Estate Content Marketing and SEO. Some of you will Read More

Real Estate Agents Don’t Waste Your Time Hosting Open Houses

Why Are You Really Hosting Open Houses? "Realtors are in the business of making connections with people. Market knowledge, experience, and marketing ability are all important components of a Realtor’s ability to sell a home, but without making personal connections, there are no clients to provide these services to." ~ Johnny Isakson   Is it to sell the house? Is it to get new leads? I don't believe that it is black and white.  I believe that there is a grey area in the middle Read More

The 3 Biggest Real Estate SEO Factors You Are Not Focusing On

It's Not Link Building, Adding Content, or Keywords "So, if building links is not what you should be spending your time on, what is? It’s user experience—because it will impact rankings more than anything else." ~ Neil Patel User Experience or UX is the biggest deal in Real Estate SEO. That does not mean drop everything else and focus only on this.  Nor does it mean that Link Building is dead, or that you do not need to be creating content on a regular basis, or that you should not be Read More

Real Estate Agent Social Media Guide and New Tips [Infographic]

Helpful tips for todays real estate brokers to grow their social media presence. “… Real estate companies that can harness the power of social media to manage and market property will gain enormous advantage over laggards in this arena,” wrote the study’s authors. #Duh! (source: Inman News) I know, another post about Real Estate Social Media... yeah another post. Look, I know that I am supposed to eat healthy.  But I don't.  Then sometimes when I see one of the Zillion reminders to eat Read More

Create As Many Sexy Single Property Websites As You Want

Using a Free WP Listings WordPress Plugin and a Pack of Themes You Can Purchase For Under $25 Bucks "The 3 P's of Selling a Home; PRICE, PRESENTATION and PROMOTION"  ~ Unknown I can not help you with Price or Presentation but I can help you to become a better promoter. Have you heard the phrase; "Single Property Website"?  These have been around for a while and my old company had a product called the "Listing Makeover" that made some pretty awesome Single Property Websites. You have probably Read More

How to NOT Get Sued when Using Images for your Real Estate Website

Taking just a few extra minutes to add striking images for your real estate website can truly set you and your site apart...AND, doing it right can keep you out of hot water! I'm attracted to images that come from a personal exploration of a subject matter. When they have a personal stamp to them, then I think it becomes identifiable. - Leonard Nimoy As with most adults, I am a visual person. I see, understand and often times, assimilate what I'm reading better through images. Employing the Read More

Your Site Has To Be Google Mobile Friendly Today

April 21st, Today, Is The Launch Day Of Google's New Mobile Search Algorithm   "Q: What is this algorithmic update, who will it impact? A: This update will impact only mobile searchers and it will give a ranking boost to mobile-friendly pages in Google’s mobile search results only." (source: search engine land)   At first glance this may not seem like a big deal.  Loosing some traffic from mobile searches only.  According to findings in the 2014 Mobile Path-to-Purchase study by Read More

Real Estate Websites Don’t Generate Leads… Marketing Does

Your Website Can Assist You In Converting Your Marketing Efforts into Leads "I would like my new website to generate leads" ~ 50% of my Real Estate Clients   When my partner and I hear this comment we generally utter out a collectively sigh of confusion.  Why do people think that their website will generate leads?  Who started this horrifying rumor? Oh I know... Website builders that want to sell websites. SEO Gurus that want to sell SEO.  And maybe a little left over from the first Read More