The Power of Syndicating Content through Social Media for Real Estate

Syndicating Content through Social Media

Drive Your Own Traffic with Social Media and Content Syndication  We've written several posts on the power of real estate blogging, offered blogging ebooks on the subject and talked to almost everyone who would listen about how adding content to your real estate website can and will increase traffic as well as your online credibility, authority and legitimacy.Although this may seem standard practice for some, the task of syndicating content through social media may still be a … [Read more...]

Mobile Design for the Modern Real Estate Website [Infographic]

Mobile design for real estate websites

The What, Why, and How of Real Estate Website Mobile DesignThe average US Adult spends about 5 hours a month using the internet on their smart phone, not including apps.  According to a Neilsen survey, "...US adults spent on average 34 hours per month using the mobile internet on smartphones. By comparison, they spend 27 hours on the PC internet,"  as reported on Marketing Land. They go on to point out that, "of that smart phone internet time, apps capture 86 percent of usage. … [Read more...]

Myths vs. Fact: How Real Estate Websites Work

How real estate websites work

Top 3 Questions We Get From Clients About How Real Estate Websites Work  We are stuck with technology when what we really want is just stuff that works. –Douglas Adams  In just the last 5 years, we've seen an evolution in how real estate websites work...and in the way your potential real estate clients find, research and decide to invest in your product or service.  The smart business plan for all real estate professionals is to have a strong online presence...at … [Read more...]

Time to Put Real Estate IDX Service Out To Pasture?

Time to put real estate idx service out to pasture

Has Real Estate IDX Service Become Obsolete?  I received an email about Real Estate IDX Service that got me thinking.  The title of the email was: "Putting IDX out to pasture" By Joel Burslem In addition I have had 2 clients in the last month buy a real estate website but request we not use a real estate IDX service.The argument is simple and one I have heard for the past 4 or 5 years.... "My clients are savvy and they will use Redfin, Zillow, or Trulia to search for … [Read more...]

Get Big Search Results with Local SEO for Real Estate

Local SEO for Real Estate

  Get Big Search Results with Local SEO for Real Estate  Local SEO for real estate is something that most of you can do, with a little help from a checklist, a blog post, and a guide.  I have provided all.  "No 1 reason for doing an online search is to find the location for a ‘known’ business"~ (comScore, Neustar Localeze, 15 Miles – Local Search Study 2014)  I spoke with a client a few weeks back and she was looking for some help with her SEO.  The first thing … [Read more...]

Your Website needs a Real Estate Landing Page for Leads

landing page to generate leads

Your Website needs a Real Estate Landing Page for Leads  It's not enough to have a Beautiful Real Estate Website?  Nope.  Even if it has IDX?  Maybe.  "Companies with 40+ Landing Pages get 12X's more Leads than those with 5 or Less.  Companies with 30+ Landing Pages get 7X's more Leads than those with 10 or less." ~ Hubspot  Ok, but you are a Real Estate Agent not a Company, right?  No, you are a company within a company.  And more importantly, you want … [Read more...]

How To Create A Neighborhood Listings Page on IDX Broker Platinum

How To Create a neighborhood page on IDX Broker pt.

  How To Create A Neighborhood Listings Page on IDX Broker Platinum  There are many ways to create "Neighborhood Pages". In this video I will be using IDX Broker PT Plugin, Wordpress, and Genesis with Agent Evolution Child Theme.I create the Neighborhood Pages on the IDX Broker platform so that you can have a map of all the listings and of course all of the listings on the same page.You could, of course, also create a Neighborhood page on the Wordpress Platform and Link to the … [Read more...]

Marketing Your Real Estate Business “Hello, It’s Not About You!”

marketing your real estate business

Marketing Your Real Estate Business "Hello, It's Not About You!" [Guest Post]  Everyone thinks that marketing your real estate business when you’re a REALTOR, is really about marketing yourself, right? Wrong.  "In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible." - Seth Godin   How many times have you picked up the mail and read a postcard from a car repair shop or beauty salon and read … [Read more...]

Easy Real Estate Content Marketing Strategy To Generate Leads with No Gym Time

Easy Real Estate Content Marketing Strategy

Easy Real Estate Content Marketing Strategy To Generate Leads with NO Gym Time Let's take an activity you are doing on a weekly basis, add a little spice, and turn it into a Real Estate Content Marketing Strategy that will generate leads for your real estate bizz.  "Unless you have an IDX website or get the listing agent’s written permission, you can’t market their listings." ~ Trend MLS  **It is true that I build IDX Websites... but this post is not intended to get you to … [Read more...]

Top 5 Free Tools To Turn Blah into Attention Grabbing Headlines that Produce

Attention Grabbing Headlines

Top 5 Free Tools To Turn Blah into Attention Grabbing Headlines That Produce  Can you write Attention Grabbing Headlines?  Me neither.  That is why I need as much help as possible in learning how to write them.  "On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” ~ David Ogilvy  People today have very short attention.... the Seahawks won the … [Read more...]