Best Times To Post for Social Media Effectiveness [Infographic]

Best Times To Post to Social Media to Increase Effectiveness

What Time You Post Can Increase Your Social Media Effectiveness! What are the Best Times?   "There's a fundamental distinction between strategy and operational effectiveness." ~ Michael Porter  Analytics and Data are the tools we can use to easily turn a strategy into actual results.  Not all Real Estate Marketing decisions are made as easy as when to post to your social media.  When I first started down this path... all I knew was what I thought I knew.  Now I say... … [Read more...]

Pros and Cons of Using a Top Level Domain (TLD)

Top Level Domain

Considering a new website or perhaps just a new domain name to brand you and your business? The selection of  Your Top Level Domain or TLD has become as confusing to some as the internet itself!   The Internet is becoming the town square for the global village of tomorrow. - Bill Gates  Today, real estate brokers and marketers (one in the same; in case you were wondering) can have it all. And it's as simple as having a website, a social media platform and the power to … [Read more...]

How To Display Sold Listings On Your Real Estate Website

How to add your sold listings to your real estate website

Create Custom Lists of Sold Listings, or Your Current Listings, on your WordPress Real Estate Website   "...the key indicator that matters to the one client looking for help with that one transaction is; “Can you close the deal?”, says Trulia writer Jovan Hackley  Give your websites more G.L.A.M.R. by increasing your Legitimacy and proving that you Can Close The Deal.  You can do this by having a method to Display Sold Listings on your Real Estate Website. 100% of the Real … [Read more...]

Why Your Real Estate Business Needs A Content Marketing Strategy

Why your real estate business needs a content marketing strategy

Guest Post By: Peter Boyle // www.have-a-word.comWhy Your Real Estate Business Needs a Content Marketing Strategy   "Marketing is telling the world you're a Rock star.  Content Marketing is showing the world you are one." ~ Robert Rose  I’ve seen my fair share of real estate sites and am sad to say that far too many realtors take a seemingly lackadaisical approach to their online presence.   It appears the general consensus on content marketing in the real estate … [Read more...]

The Power of Syndicating Content through Social Media for Real Estate

Syndicating Content through Social Media

Drive Your Own Traffic with Social Media and Content Syndication  We've written several posts on the power of real estate blogging, offered blogging ebooks on the subject and talked to almost everyone who would listen about how adding content to your real estate website can and will increase traffic as well as your online credibility, authority and legitimacy.Although this may seem standard practice for some, the task of syndicating content through social media may still be a … [Read more...]

Mobile Design for the Modern Real Estate Website [Infographic]

Mobile design for real estate websites

The What, Why, and How of Real Estate Website Mobile DesignThe average US Adult spends about 5 hours a month using the internet on their smart phone, not including apps.  According to a Neilsen survey, "...US adults spent on average 34 hours per month using the mobile internet on smartphones. By comparison, they spend 27 hours on the PC internet,"  as reported on Marketing Land. They go on to point out that, "of that smart phone internet time, apps capture 86 percent of usage. … [Read more...]

Myths vs. Fact: How Real Estate Websites Work

How real estate websites work

Top 3 Questions We Get From Clients About How Real Estate Websites Work  We are stuck with technology when what we really want is just stuff that works. –Douglas Adams  In just the last 5 years, we've seen an evolution in how real estate websites work...and in the way your potential real estate clients find, research and decide to invest in your product or service.  The smart business plan for all real estate professionals is to have a strong online … [Read more...]

Time to Put Real Estate IDX Service Out To Pasture?

Time to put real estate idx service out to pasture

Has Real Estate IDX Service Become Obsolete?  I received an email about Real Estate IDX Service that got me thinking.  The title of the email was: "Putting IDX out to pasture" By Joel Burslem In addition I have had 2 clients in the last month buy a real estate website but request we not use a real estate IDX service.The argument is simple and one I have heard for the past 4 or 5 years.... "My clients are savvy and they will use Redfin, Zillow, or Trulia to search for … [Read more...]

Get Big Search Results with Local SEO for Real Estate

Local SEO for Real Estate

  Get Big Search Results with Local SEO for Real Estate  Local SEO for real estate is something that most of you can do, with a little help from a checklist, a blog post, and a guide.  I have provided all.  "No 1 reason for doing an online search is to find the location for a ‘known’ business"~ (comScore, Neustar Localeze, 15 Miles – Local Search Study 2014)  I spoke with a client a few weeks back and she was looking for some help with her SEO.  The first thing … [Read more...]

Your Website needs a Real Estate Landing Page for Leads

landing page to generate leads

Your Website needs a Real Estate Landing Page for Leads  It's not enough to have a Beautiful Real Estate Website?  Nope.  Even if it has IDX?  Maybe.  "Companies with 40+ Landing Pages get 12X's more Leads than those with 5 or Less.  Companies with 30+ Landing Pages get 7X's more Leads than those with 10 or less." ~ Hubspot  Ok, but you are a Real Estate Agent not a Company, right?  No, you are a company within a company.  And more importantly, you want … [Read more...]