Your Site Has To Be Google Mobile Friendly Today

Your Site Has To Be Google Mobile Friendly Today

April 21st, Today, Is The Launch Day Of Google's New Mobile Search Algorithm "Q: What is this algorithmic update, who will it impact?A: This update will impact only mobile searchers and it will give a ranking boost to mobile-friendly pages in Google’s mobile search results only." (source: search engine land) At first glance this may not seem like a big deal.  Loosing some traffic from mobile searches only.  According to findings in the 2014 Mobile Path-to-Purchase study by … [Read more...]

Real Estate Websites Don’t Generate Leads… Marketing Does

Real Estate Websites Don't Generate Leads Your Marketing Does

Your Website Can Assist You In Converting Your Marketing Efforts into Leads"I would like my new website to generate leads" ~ 50% of my Real Estate Clients When my partner and I hear this comment we generally utter out a collectively sigh of confusion.  Why do people think that their website will generate leads?  Who started this horrifying rumor?Oh I know... Website builders that want to sell websites. SEO Gurus that want to sell SEO.  And maybe a little left over from the first … [Read more...]

Only 6 ‘Inbound marketing’ Steps Can Turn Strangers Into Real Estate Clients

Inbound Marketing to Turn Strangers into Real Estate Clients

Inbound marketing is simply the best way to attract and nurture new prospects online. ~ Laura Monroe of Inman NewsI have a real estate broker friend that I have talked to for a while about what it is that I do.  The problem is what I do not, check that.. Can Not, do.What I mean by that is this:What We DoWe build G.L.A.M.R.ous WordPress Websites for our clients.  We add all the cool tools that make it as easy as possible for a real estate broker to run a successful Inbound Marketing … [Read more...]

Why Real Estate Agents Should be Guest Blogging

Real Estate Agents Should Be Guest Blogging

Guest blogging is one of the most efficient, yet misunderstood, social media marketing tactics.~ Ann Smarty (source: Social Media Examiner) Last year, Google’s Matt Cutts created a storm of sorts in the blogging world when he declared that guest-blogging was “done”.But in fact, what he meant was that guest blogging, if used only for the purpose of including some “spammy” links in your post to trick search engines into pushing your website up in page rankings, should be stopped. In … [Read more...]

Simplify Your Real Estate Blogging With Curated Content

Simplify Your Real Estate Blogging with Curated Content

(image courtesy of:  Pixabay)"So this is not just about saving money or time: it’s also about adding to your original content’s results in terms of traffic, SEO or leads as well as building trust with your audience in a way your own content can not."~ (source: blog.scoop.it)What Is Curated Content This post you are reading is an example of a curated post.  While reading a blog post yesterday I thought, "I think the people who read my blog would find this blog post of interest".  … [Read more...]

Things You Don’t Want…or Need on Your Real Estate Website

Things you don't want...or need on your real estate website

Why Do You Want These Things On Your Real Estate Website?We talk in great length about all the things you need on your website. So, when we had a few clients over the last couple of weeks ask for some 'interesting' customizations to their website, we found ourselves spending an inordinate amount of time explaining why they don't need those 'interesting' widgets, gadgets and doohickies littering their Real Estate Website. Too often Real Estate Agents and Brokers suffer from an … [Read more...]

The Template For Making a Good-Looking Blog Post

How To Make a Good Looking Blog Post

 The Steps I Use to Help in Making a Good Looking Blog Post "Your post should display how much of a professional writer and blogger you are! The more professional your post looks the more respect and trust you will earn! " ~ Phillip Dews Blogging is hard.  I am not going to lie.  What blogging platform (CMS) should you use, Coming up with the idea, writing the content, creating the headline, finding or creating the images or videos, SEO... MG!If you have a WordPress Blog, … [Read more...]

How To Add Custom Fonts to WordPress

How to add custom fonts to wordpress

Give your WordPress Site a little Snazz by Adding a Custom Font"Good typography or bad typography – which one would you think might make a reluctant reader more likely to give up? Typography (good or bad) can make the difference between visitors staying on our sites or going elsewhere." ~ Christian Nelson I am not a Typographer.  That is an art form that requires years of study and practice.  I am a guy that knows that typography is important.  And therefore, has to add custom fonts … [Read more...]

Best Times To Post for Social Media Effectiveness [Infographic]

Best Times To Post to Social Media to Increase Effectiveness

What Time You Post Can Increase Your Social Media Effectiveness! What are the Best Times?   "There's a fundamental distinction between strategy and operational effectiveness." ~ Michael Porter  Analytics and Data are the tools we can use to easily turn a strategy into actual results.  Not all Real Estate Marketing decisions are made as easy as when to post to your social media.  When I first started down this path... all I knew was what I thought I knew.  Now I say... … [Read more...]

Pros and Cons of Using a Top Level Domain (TLD)

Top Level Domain

Considering a new website or perhaps just a new domain name to brand you and your business? The selection of  Your Top Level Domain or TLD has become as confusing to some as the internet itself!   The Internet is becoming the town square for the global village of tomorrow. - Bill Gates  Today, real estate brokers and marketers (one in the same; in case you were wondering) can have it all. And it's as simple as having a website, a social media platform and the power to … [Read more...]