WHAT IS LOCAL SEO FOR REAL ESTATE AGENTS?
If you are a real estate agent there is no doubt that you have been successful at, invested in or thought about building your online web presence and your local SEO search results.According to the MOZ Local SEO Ranking Factors Survey...'Google My Business Signals' is the most important ranking factor.Click To Tweet
The idea of having people find you online and give you a call to help them buy or sell real estate sounds amazing. And there are thousands of brands, SEO, coaches and the like that are constantly telling you that you need to be online, you need a website, you need to blog and be on Social Media.
I know that many of you have tried these things and have not had any success. For that I apologize. I am one of those thousands of people that have been telling you this.
I am not saying it does not work… on the contrary I have success with it in my own business. But like any marketing strategy it takes time and effort.
If you think it is something you would like to incorporate into your marketing strategy then this guide will help get you started.
LOCAL SEO FOR REAL ESTATE SEARCH RANKING FACTORS
WHAT IS REAL ESTATE SEO?
…The process of increasing the quality and quantity of your traffic or visitors to your Real Estate Website by increasing the visibility of your real estate website to users of a web search engine, such as Google, Bing and Yahoo.
SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement. Otherwise known as Organic Traffic.
It is the work that you do to get your business found online.
It is not an exact science, but with a little research, a consistent plan and a little luck you can get your real estate business in front of consumers online.
WHAT IS LOCAL SEO FOR REAL ESTATE?
The same as Real Estate SEO but focusing on specific locations rather than just across the entire web. Making Local SEO much more effective for real estate agents, teams and offices.
In 2016, it was simply putting a location in front of a search term.
Non Local SEO Search Term:
- Real Estate
Local SEO Search Term:
- Seattle Real Estate
Since 2016, Google has seen a 92% growth in searches for “best real estate agent,” (Source: Google Data, US, 2018 vs. 2017) and a 61% increase in searches for “homes for sale near me.” (Source: Google Internal Data 2018 vs 2017)
Now Google knows where you are and will find the search term that is located near you.
If you want to rank for the local search terms then you need to tell Google where you are. It can guess… but it is a robot. You should probably make sure you tell them.
Now that you have a general idea what Local SEO is and how Google weights the different ranking factors let’s take a deeper dive.
I will go into great depth about each of the 8 different ranking factors and explain what they mean, how you can optimize for them and give you some examples.
It is important that you understand that growing your local SEO presence is a big undertaking and not something that can be done in a day. Rather it requires a little bit of time every day over a long period of time.
Let’s Get Started!